Genesis is working hard to distinguish itself as more than just the luxury arm of Hyundai. It wants to be seen as a standalone brand, and in line with this strategy Genesis is in the process of launching its first standalone dealerships here in the U.S. Genesis has had standalone dealerships in its home market of Korea since 2018, and on Tuesday...Genesis is working hard to distinguish itself as more than just the luxury arm of Hyundai. It wants to be seen as a standalone brand, and in line with this strategy Genesis is in the process of launching its first standalone dealerships here in the U.S. Genesis has had standalone dealerships in its home market of Korea since 2018, and on Tuesday...
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