The increased sophistication of software and connectivity in new cars means it's possible for automakers to lock and unlock in-built features using over-the-air updates, thus enabling them to offer the features via subscription. A prime example are driver-assist features. We've already seen Cadillac introduce a monthly subscription for Super...The increased sophistication of software and connectivity in new cars means it's possible for automakers to lock and unlock in-built features using over-the-air updates, thus enabling them to offer the features via subscription. A prime example are driver-assist features. We've already seen Cadillac introduce a monthly subscription for Super...
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