The Hyundai Boulder Concept Off-Road SUV’s construction and appearance is more than a clear indication of Hyundai’s future design vector; it’s a signal about the unlimited potential for rugged off-road capability and do-it-all utility that will be hallmarks of the company’s future body-on-frame production vehicles. The Boulder Concept’s creation was led by the Southern California based team at Hyundai Design North America. This design study was developed with a specific focus on catering to the desires of off-road enthusiasts and the goal of attracting new buyers to the Hyundai brand. Do you like it? Comment, like, dislike, share! – Follow us: https://www.youtube.com/channel/UCW2OUlFrrWiZvSsZRwOYmNg ✅ Source: Hyundai
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